I’m happy to introduce our guest for June, Suzan Pleva. Suzan has been very helpful to many teachers lately in helping their studio to shine online. Aside from teaching piano, she does business development management for an online multimedia marketing firm. She has experience in graphic design, building websites, handling online marketing, creating and maintaining brand campaigns for clients, specializing in social media. You can view her blog at: Melody Piano
Below are some important tips for you to utilize in order to optimize your studio’s online presence. Now of days, almost everything and anything can be found online. It is very important that your studio’s online networks are showcasing your studio in an accurate manner. So, let’s get started.
VISUALS ARE IMPORTANT AND EYE CATCHING
9 times out of 10, when searching online for information, a person is inclined to click on or read an article, or information that is provided with an enticing image. An inviting graphic or picture is always a smart choice to post along with the information that you are putting out there. It subconsciously lets people know that your information is inviting, and easy to read.
Make sure your pictures are saved correctly, and labeled accurately. They will begin to show up online and in the search engines with the wording that you utilize when you label them, and with the words you use to save them to your computer. SO, if you save a picture to your computer, and the name of the file is, ‘01000834’ for example- CHANGE IT!!! Is it a picture of you and your students? Let’s pretend your studio’s name is ‘piano studio’, when you save this picture to your computer, re-name that file to ‘Piano Studio Teacher and Students’.
UPDATE YOUR INFORMATION FREQUENTLY
It’s important to keep your students, parents, and colleagues updated on what is happening with you as the Instructor, as well as your students and studio activity on a regular basis via social media. Think of your social media pages like an in formal newsletter that people do not have to subscribe to. Even though this may be the case, does not mean that they are not interested in what is happening! If possible, try to post something new and exciting about your students at least once a week, if not more.
ALWAYS RESPOND IMMEDIATELY
People want to know that you are real, people want to know that you are consistent and follow through. If you have a ‘contact form’ on your website, make sure that there are NO ‘glitches’ or problems with it. Make sure that it is working properly. If someone uses this contact form to get a hold of you about piano lessons, respond AS SOON AS POSSIBLE. There is no point in having a great online presence if you cannot follow through with it offline. The first question to ask when you contact a potential student? “Where did you find out about myself and my studio?” Be sure to take note of this, so that you can become more aware of what online networks are working best for your studio’s exposure.
LIKES ARE DIFFERENT THEN ACTUAL ENGAGEMENT
There is a big difference between getting ‘likes’ and followers on your social media networks and people actually engaging in the information that you put out there. You want ENGAGEMENT. Someone can like a Facebook page, and never visit or look at it again. What’s the point in that? You want people to be interested in your studio. You want people excited to see what is happening with you and your students. If they are commenting, asking on your photo’s. News and announcements, this is a good thing! This means, when a potential students is checking out your studio’s online networks to see if your studio is a good fit for them, they will be that much more inclined (and impressed) to take it further. They will feel at ease knowing that there are people excited to be involved in your studio activity! It is inviting!
EXHAUST YOUR FREE AVENUES
There are several things you can do to gain exposure for your studio online that are FREE. The only thing is, it does take time to get everything done, so keep this in mind. Examples of free online local listings and social media networks that are MUST HAVES are: Linkedin, Facebook, Merchant Circle, Google Plus, Pinterest, and Twitter. USE TUTORIALS if you have problems trying to figure out how to use any online social media platforms to list your studio, know that each and every one of these sites have a ‘help’ or ‘how to’ section that you can go to so that you can learn how to use them. If you are still frustrated? Hire a professional to execute the job for you.
DON’T PUBLISH UNTIL YOUR PAGES ARE COMPLETED
Unless you are ready to make sure that you have added all the necessary information for your studio, do not proceed with publishing or ‘going live’ with anything. If a potential student has the choice of looking at a well crafted, completed studio listing that is well organized, has pictures, and they can find the information that they are looking for, or a studio listing that has no information on it, they WILL choose the better crafted listing.
There you have it! These are just some of the things that you can do to help your studio’s online presence be as great as its offline presence. For further questions in regard to this matter, please do not hesitate to contact me!
Suzan Pleva is a classically trained independent piano instructor. She has played the piano for 21 years and feels that she has found her true calling. She was born with the ability to play by ear, and is very well rounded in every aspect of playing the piano. She feels very passionate about teaching others to become as well rounded in this arena as possible. She really enjoys working with children and is very patient with helping individuals understand each and every concept of the piano that is introduced to them. Suzan believes that music can bring you closer to emotion, taking you to any place that you prefer to go. “Music can help your mind to focus on more than what is in front of you by inspiring your imagination to be free and open. In short, music teaches virtue, tolerance, kindness; it teaches us about other languages and cultures. It stimulates the higher functioning of the brain, reduces stress, and improves socialization. As an instructor, I understand these things, and seek to be not merely a teacher, but a mentor who serves as constant source of inspiration and encouragement.”
I have been wanting a studio logo for a long time and decided to jump in and have Suzan help me give my online presence an updated look. I had her do logo’s and banners for me. You can see the results not only on this blog, but on my Foxx Piano Studio blog, FPSResources on Facebook, Foxx Piano Studio on Facebook, Foxx Piano Studio, on YouTube and on Google +.
I’m excited to pass along the news that Suzan has offered her services at a special rate to my readers. If you are interested in revamping your website, starting brand new, want a new look to your Facebook page, all things media or maybe just a logo, go to MakeYourStudioGreatOnline.com for more info. You will also be able to view what she has done with other teachers.